FRACTIONAL CMO LEADERSHIP

Senior Marketing Leadership

for Companies Ready to Grow.

Where Growth-Stage Companies Find Their Marketing Edge

WHY BRIDGEPOINT

THE COST OF THE GAP

Marketing without leadership costs more than the investment. Misaligned spend, missed leads, and sales-marketing disconnect are the invisible expenses of going without.

THE CASE FOR FRACTIONAL

A full-time CMO averages $180K–$350K before overhead. A fractional engagement delivers the same caliber of leadership at a cost that fits where your company is today.

HOW BRIDGEPOINT WORKS

We embed at the executive level, build strategic direction, and manage execution through a vetted specialist network. One contact, full accountability with measurable output.

"Ashley overhauled our marketing strategy to drive growth across 23 U.S. hub cities, delivering 20% growth in 2023 and 35% by the end of 2025. Ashley also led the buildout of our CRM, including a customer portal and real‑time reporting that elevated customer service and sharpened sales and operational decision‑making. She is one of the most intelligent professionals I’ve worked with."

— Former President, Immaculate Flight
"Our C-Suite challenged Ashley to transform how we approached product portfolio management and distribution across Europe, and she did exactly that. She architected a disciplined product development and product management process from scratch, expanding our reach with current distributors while opening doors to new partnerships we hadn't been able to access before. Over two years, her strategic leadership turned inconsistent performance into reliable, year-over-year growth."

Former President & CEO, SoundOff Signal
"Ashley operated at the intersection of brand, product, and commercial strategy during her time at Steelcase and she did it inside one of the most complex, matrixed environments in the industry. She had a gift for bringing clarity to ambiguous situations, whether that meant repositioning a legacy product line, launching something entirely new, or aligning a room full of stakeholders who didn't agree. The results spoke for themselves, but what stood out most was her instinct for where the market was going before others saw it."

Former Manager, Digital Marketing at Steelcase

SERVICES OVERVIEW

Five ways to engage. One point of contact

Fractional CMO — Core

Senior marketing leadership without the overhead of a full-time executive hire.

Fractional CMO — Embedded

Full executive integration with active day-to-day team and contractor oversight.

Strategic Advisory Sprint

Rapid-turnaround engagement — audit, GTM strategy, and leadership roadmap.

Commercial Portfolio Audit

Portfolio-level analysis to rationalize, prioritize, and re-sequence commercial focus.

Execution Enablement

End-to-end execution through BridgePoint’s vetted, integrated specialist network.

Full deliverables and scope →

Ready to bring senior marketing leadership into the room?

Let’s find out if we’re a fit.

Book a Discovery Call